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Acura Dealers To Stress Personalization With 2016 Acura NSX

CHICAGOAcura dealers will offer a wide range of individual options and equipment packages for the 2016 Acura NSX, the all-new, midengine hybrid sports car that will arrive in showrooms later this year, Edmunds has learned.

"The car will offer more factory-installed options than any other vehicle that we have ever had," said Mike Accavitti, senior vice president and general manager of Acura, in an interview at the 2015 Chicago Auto Show. "Today the supercar customer wants to personalize it, wants to make it 'mine.'"

Although he did not reveal what options will be available, he said some buyers might opt for carbon-fiber materials versus aluminum. Other buyers may choose features designed specifically for the track.

The upscale Honda brand is in the final stage of determining the dealer requirements to sell what Acura calls its "super car." Acura is developing a Web site that will launch this summer that allows buyers to configure an NSX and then place an order for the car at a dealership.

NSX pricing will be announced this summer. The first cars will be delivered later this year.

Dealer sales personnel will be given an abundance of product information before the NSX goes on sale because of the high-tech nature of the vehicle and the long options list.

"The early adopters will know a lot about this car because they have been watching the news," Accavitti said. "They will come in well equipped with knowledge. We will have sales-training classes (for dealer personnel), expose them to the car, talk to them about the competition, talk to them about options so that they can engage with the customer and have a good conversation."

The NSX targets the Audi R8 V10 and Porsche 911 Turbo.

Accavitti said it is too early to predict what percentage of Acura's 273 dealers will sell the car. All of the requirements have not been determined. However, there will be special tools and possibly a special hoist to lift the car that could be costly.

"We have good-sized dealers, we have medium-sized dealers and small-sized dealers," he said. "Not everyone is going to want to participate, so we will give them the option."

The NSX will be Acura's most expensive model, carrying an expected price of around $150,000. The car is equipped with a twin-turbocharged V6 engine, electric motors, a lithium-ion battery pack and a nine-speed dual-clutch transmission.

Edmunds says: Prospective NSX buyers should stay in close touch with their local Acura dealer for more details as the launch date approaches.

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