TORRANCE, California — The all-new 2017 Honda Ridgeline pickup truck is aimed at Spanish-speaking truck shoppers in a new ad campaign introduced on Wednesday.
The campaign "appeals to the brand's expanding market of Hispanic customers," Honda said in a statement.
It launches with Ridgeline's official sponsorship of the Univision Deportes' broadcast of "Campeón de Campeones," a Mexican soccer championship match on July 10 in Los Angeles.
In the "No Es Nada" commercial, the Ridgeline owner is pictured as "constantly going out of his way to help others," Honda said.
The campaign showcases several key details of the Ridgeline, including its Truck Bed Audio system.
Ridgeline pricing starts at $30,375, including a $900 destination charge.
Edmunds says: Honda reaches out to this consumer segment that is growing in influence with the new Ridgeline campaign.