The average transaction price for a new Mustang in November was approximately $33,700, up about $3,700 from a year ago, according to Erich Merkle, Ford's U.S. sales analyst.
"It's a very solid number when you take it in conjunction with the sales results," Merkle said in a phone conversation.
Ford sold 8,728 Mustangs in November, for an increase of 62 percent versus a year ago. The majority were 2015 models. The 2014 Mustang virtually sold out in October.
Most Mustang buyers are opting for the higher-end Mustang GT.
"The average transaction price basically says 'I love this car and I want a lot of content,'" Merkle said. "When a consumer thoroughly enjoys a car and they are in love with it, they want to put the better wheels on it. They want to pack more features into the car to make it that much better. It's going beyond A to B transportation."
In addition, the Mustang is a finalist for the 2015 North American Car of the Year.
Merkle said the Mustang is off to a fast start at dealerships, with only "eight days to turn."
"That means it's only on a dealer lot for eight days before it's gone," he said. "Any time you get into single digits, it's coming right off the truck and going on the road."
The industry average is 55-60 days to turn.
Mustang also seems to be impervious to the colder weather.
"There is a seasonality to sport cars and Mustang is defying that," Merkle noted. "We're seeing big increases in the Great Lakes and Northeast. Mustangs were moving all over the country. It didn't matter what the weather was like."
Mustang sales in the Great Lakes region were up 54 percent in November, for example.
Texas, which is the biggest market for Mustang in the U.S., saw a sales increase of 45 percent at retail. Mustang sales in California, the car's second-biggest market, were up 76 percent at retail.
Edmunds says: The Mustang is galloping off of dealer lots, proving it's a winner with car shoppers.