Toyota announced in April that Toyota dealers are being encouraged to promote Special Olympics and the 2015 World Games through in-store activations and events. Toyota dealer and Team Toyota NASCAR driver, Clint Bowyer is lending his support to the Games and the Toyota program.
"As a Toyota driver as well as a Toyota dealer in Emporia, Kansas, I am looking forward to the opportunity to help Special Olympics USA on its journey to the World Games," said Bowyer in a statement. "Sports have always played an important role in my life and after meeting a few of these athletes earlier this year, I know they are ready to show the world what they are made of!"
Joseph Toyota in Cincinnati was the first dealership to honor a local athlete after the automaker announced it's the official automotive partner of the World Games.
Bocce player Sheryl Fairbanks, who's been competing in the World Games for 40 years in various events, was on hand to collect a $2,000 check donated by the dealership.
Joseph Toyota additionally gave $10 for each customer who came in for service.
"We support it because it's a great event with a lot of human interest and it's really neat to see the happiness Sheryl gets out of the Games," General Manager Dave Reeve told Edmunds.
Kerry Toyota in nearby Florence, Kentucky, will host a similar event for a different local athlete on June 4.
The dealership will host a lunch and a live radio remote to stir up donations.
Kansas City dealerships expect to play it up big as well because Wichita is a big stopping point for the torch relay. Eddy's Toyota of Wichita is in the early planning stages of a celebration on June 23 at the Wichita Wingnuts baseball game.
Toyota is also providing more than 400 cars to transport guests around Los Angeles, for support in the torch relay and for law enforcement.
It's also funding large murals across L.A. to capture the spirit of the Games and launching a Web site to highlight events and athletes at ShareTheJourney.Toyota.com.
"When Toyota decides to support something, it does it in a big way," Reeve noted.
Edmunds says: Toyota dealers go for the gold when it comes to helping Special Olympics.