- Reed Nissan of Orlando, Florida, teamed with the Pet Alliance of Greater Orlando on a one-day pet adoption event in which 100 dogs and cats were on display at the dealership, available for the public to take home — with Reed Nissan paying adoption fees.
- The dealer has already given more than $100,000 to the humane group, making a donation from every car or truck it sells.
- It's part of a larger Reed Nissan Pet Rescue Project in which the dealer vows to help 2,000 pets find "FURever homes" by New Year's Eve.
ORLANDO, Florida — Reed Nissan knows how to move inventory; it's billing itself as the No. 1 Nissan dealer in the state. Now it has partnered with the Pet Alliance of Greater Orlando on an ambitious goal to help 2,000 unwanted pets find new adoptive homes by the end of the year.
It all kicked off with a one-day adoption event on Saturday, October 18, in which 100 dogs and cats were on hand right in the dealership — and Reed Nissan paid the adoption fees for every animal that went home with a new family.
Sales Manager Brian Longacre told Edmunds in advance of the event: "The full staff will be here, about 40 employees, along with the full staff of the Pet Alliance to handle the animals. We've never done something like this before but we've been fortunate to have support of news and radio stations here, who appreciate what we're doing, so we can double the number of people who usually come in on a Saturday."
The dealership was able to continue selling cars during the event, too, he said.
This event is only part of a longer-term project for the Nissan dealer. It has earmarked a donation from every vehicle sold to the Pet Alliance of Greater Orlando and has come up with more than $100,000 in support of the humane organization. Some of the funds have been used to purchase play yard sunshades, surely appreciated by pets who live in this sun-splashed part of the world.
Longacre said that money came from a donation of around $50 for every vehicle sold.
The dealer reported on its Facebook page that the Pet Alliance of Greater Orlando's adoptions are up this year by more than 1,000 animals, saying, "We are so thrilled to hear this and hope that in some way Reed Nissan has helped to raise awareness and help these special animals find their FURever homes! If you ever wonder if you can make a difference, believe that you can, in your daily life, work, family, friends, or even opening your home to a new furry family member. We can't wait to see what the coming months bring for the Reed Nissan Pet Rescue Project!"
Reed Nissan has been in business since 1950 and is the 19th oldest Nissan dealership in operation — and the second oldest in Florida.
Edmunds says: This dealership works to help pets and car shoppers alike.