NORTH MIAMI, Florida — Pampering is one of the hallmarks of Lexus of North Miami.
The dealership has an in-house spa for Lexus owners. It offers four complimentary services, including a haircut or style, a massage, a manicure or pedicure, a facial or waxing to anyone who buys a new or used Lexus.
Or, if a customer is having the car serviced and he or she can't take a loaner vehicle, the dealership offers a free spa service in lieu of the loaner. Patrons also receive a free spa service on their birthday.
The spa is opened seven days a week and accepts both walk-ins and appointments.
"This is a great amenity," said Mona Green, office manager of both the dealership and the spa. "People used to come in to have service on their cars because they had to, not because they wanted to. Now they want to and sometimes they don't want to leave. We get that a lot when someone is in one of the massage chairs in our Zen Meditation Room where we have a waterfall, dim lights and a quiet space."
It is on the second floor of the upscale showroom, which they dub Club Lexus. It also has a fitness center with a shower and lockers, an indoor putting green and a coffee bar café.
"I remember when going for service at a dealership meant looking at a gray wall and a vending machine for entertainment," Green said. "We're changing that view."
Edmunds says: Making a patron feel good about their purchase — and their experience at the dealership — is a foundation for loyalty.