BMW's Ultimate Driving Experience Puts Car Shoppers in the Driver's Seat | Edmunds

BMW's Ultimate Driving Experience Puts Car Shoppers in the Driver's Seat

WOODCLIFF LAKE, New Jersey BMW's Ultimate Driving Experience, a test-drive program for car shoppers, is revving up with 10 events in nine markets, starting this month.

The event will feature over 90 BMW vehicles, from the BMW i3 to the BMW M4.

"Attendees will have access to a truly immersive experience," BMW of North America said in a statement on Monday.

The first Ultimate Driving Experience kicks-off March 21- 29 in Atlanta, Georgia at Atlanta Motor Speedway

The tour will consist of 10 nine-day events across the U.S. in the following markets; New Jersey at MetLife Stadium (April 11-19); Miami, Florida at Hialeah Park (May 9-17); Washington, D.C. at FedEx Field (June 6-14); Seattle, Washington at Emerald Downs (July 25 ? August 2); Los Angeles, California at Santa Anita Racecourse (August 15-23); Phoenix, Arizona at Phoenix Raceway (September 12-20); Dallas, Texas at Lone Star Park (October 3-11); Chicago, Illinois at Arlington Racecourse (October 24-November 1); New York at Citi Field (November 14-22). 

The program has several components, including a "Dynamic Drive Experience" that features demonstrations of the BMW 535i sedan and X5 xDrive50i and a $750 Car Control Clinic. The Car Control Clinic is a full-day driving school that puts participants behind the wheel of the BMW M4, M3 and M235i.

Self-guided test drives are offered on a range of BMW vehicles, including the BMW 6 Series and i3.

All programs are free, except for the Car Control Clinic.

The Teen Driving School is a free, two-hour program that offers inexperienced drivers tips on safe driving. Eligible drivers under age 21 with a valid learner's permit or driver's license can register for the program.

All programs, with the exception of the Teen Driving School, are for those 21 years of age and over with a valid driver's license.

To register for the Ultimate Driving Experience, call 1-800-558-4269 or visit

Edmunds says: This is a great opportunity for BMW shoppers to get behind the wheel of a number of vehicles. Of course, your BMW dealer is also happy to help with individual test-drives.

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