BRADFORD, Pennsylvania — Shults Toyota hopes to score a touchdown with its dealership expansion on Saturday when it hosts its grand opening from 10 a.m.-3 p.m. with family games, 99-cent chicken dinners and new Buffalo Bills Quarterback Matt Cassel.
Cassel's visit has the town, about 90 minutes from Buffalo, buzzing about his 1-2 p.m. visit, where he'll sign autographs and pose for photographs.
"We even have Pittsburgh Steelers fans coming for his autograph," General Manager Steve Hopkins told Edmunds.
To encourage customers to check out the new facilities, it has a treasure-map hunt that will take families throughout the expansion, rewarding them with prizes.
"It's a fun activity for children and their parents to see the entire dealership and notice the details like the mosaic fireplace and flat screen TV in the lounge, the children's play area and our spacious consultation area," Matthew Kahm, vice president of marketing for Shults Auto Group, told Edmunds.
Other games include a race-car pit stop challenge and a football toss.
"The grand opening will bring people in and we will show them what cars we have available," Hopkins said.
Edmunds says: A grand opening gets even grander with a sports celebrity, freebies and car sales.