Nissan's new Quality Growth Program aims to boost the customer-satisfaction scores that monitor shoppers and improve the customer experience at the dealership.
"We are in the middle of the pack right now when it comes to customer satisfaction," said Fred Diaz, senior vice president of Nissan's U.S. sales, marketing and operations, in an interview with Edmunds at the 2015 Chicago Auto Show. "We want to run at the top of the pack."
Nissan executives will meet with each dealer in the next few months to determine what areas need improvement and objectives for customer-satisfaction scores.
The program is critical as Nissan rolls out the redesigned 2016 Nissan Titan pickup truck at the end of the year. In addition, the redesigned 2016 Nissan Maxima flagship sedan goes on sale in mid-2015.
"We are going to give dealers targets, very comprehensive, very specific targets that we want them to work on within a store," Diaz said. "I can't give you specifics because it is proprietary information."
Diaz said the automaker is simply trying to take the dealership experience to the next level.
"Our customers are generally happy, but we want them exceedingly happy," he said.
Edmunds says: A better sales-and-service experience is a win-win for Nissan dealers and car shoppers.