New Federal Campaign Designed To Cut Tire-Related Highway Deaths | Edmunds

New Federal Campaign Designed To Cut Tire-Related Highway Deaths


Just the Facts:
  • Each year there are almost 200 fatalities as a result of tire-related crashes.
  • A new government campaign aims to draw attention to the issue.
  • The "TireWise" campaign by the National Highway Traffic Safety Administration will include a mobile app for Apple and Droid products that will allow users to sign up for tire recall alerts.

WASHINGTON — A new government campaign dubbed "TireWise" wants to help consumers make more informed choices when it comes to choosing and caring for tires.

The National Highway Traffic Safety Administration said the campaign will keep consumers safer and save them money at the same time.

Each year there are almost 200 fatalities as a result of tire-related crashes and approximately 11,000 tire-related crashes overall.

"Safety is our top priority and following these simple guidelines will help prevent needless deaths and injuries every year," said U.S. Transportation Secretary Anthony Foxx in a statement on Tuesday.

The TireWise campaign will be featured on SaferCar.gov and all content will be made available to retailers and tire manufacturers in the U.S.

A major problem is that too many tires are bald or underinflated. The campaign also wants to educate consumers about the right type, size, and rating of a tire, along with information about treadwear and the effects of high temperatures.

Later this year, NHTSA's SaferCar mobile app for Apple and Droid products will be updated so that users can sign up for tire recall alerts for their specific tires and also submit complaints from their mobile devices.

Edmunds says: A handy and easy-to-use guide for consumers that will take them through the entire life of their vehicle's tires.

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