2016 Subaru Forester's New Commercial Tugs at the Heartstrings | Edmunds

2016 Subaru Forester's New Commercial Tugs at the Heartstrings


CHERRY HILL, New Jersey Subaru is focusing on memorable family moments in its new commercial for the 2016 Subaru Forester SUV.

The automaker says its "Making Memories" advertisement highlights the "longevity" of the Forester, which competes with the Ford Escape, Honda CR-V and Jeep Cherokee.

A father cleans out his family's old Forester, retrieving such items as a crayon and a wilted corsage, as he prepares to turn over the keys to his 16-year-old daughter. The chore triggers dreamlike memories of her childhood.

The music track in the spot is "Time Will Tell." It is written and performed by Gregory Alan Isakov.

"It's a car that stays in the family and is passed down from generation to generation," said Alan Bethke, Subaru vice president of marketing, in a statement.

This is the first television spot for the 2016 Subaru lineup, which also includes the 2016 Subaru Outback and Legacy.

Pricing has not been announced on the 2016 Forester. It is expected to arrive at dealerships this summer.

Edmunds says: A commercial that should resonate with just about every parent.

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