Lincoln Hits the Mall in Newport Beach | Edmunds

Lincoln Hits the Mall in Newport Beach

NEWPORT BEACH, California — The new Lincoln Experience Center at the Fashion Island shopping center in Newport Beach, California will provide car shoppers with a long list of amenities, including test-drives and complimentary beverages.

"Guests will have an opportunity to explore the brand, discover the design inspiration behind the different Lincoln cars and SUVs, customize their perfect vehicle and take it for a test-drive," Lincoln said in a statement on Tuesday. "Should they be interested in purchasing it, a host at the Lincoln Experience Center will connect them with the dealer who is most convenient for them."

The center is part of The Lincoln Way, a new initiative designed to promote Lincoln products and services, including the all-new 2017 Lincoln Continental flagship sedan, which arrives at Lincoln dealerships in the fall.

Lincoln said future initiatives include a dedicated app that provides clients with easier access to existing services and a suite of new services, such as parking solutions.

Earlier this year, Tesla Motors opened a new Tesla Gallery at Nordstrom The Grove in Los Angeles, featuring the 2016 Tesla Model X electric SUV.

The gallery is located in the men's department and is "a new take on Tesla's existing retail experience, but at a smaller scale," Tesla said in a statement.

The Tesla gallery will remain open through the end of the year.

Cadillac also announced Retail Lab, an initiative that includes a custom retail store located at Cadillac House, a new facility at Cadillac's global headquarters in New York City.

Edmunds says: Luxury automakers are mining the natural connection between their vehicles and retail shopping.

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