MERRIAM, Kansas — A common thread brings Hendrick Toyota Scion employees and customers together when the dealership hosts Jeans for a Cause.
Employees donate $5 every Friday to sport their favorite denim, with the proceeds going to a charity selected by the dealership.
Often guests notice the "I donated to Jeans for a Cause" buttons employees wear while strolling among the 2015 Toyota RAV4s and throw cash in as well.
Through March, the proceeds benefit the Love Fund for Children, which offers financial relief to cash-strapped families with a special-needs child.
The employees have already chosen next quarter's charity, Save A Warrior, which provides a weeklong suicide prevention program to first responders, active military and veterans suffering from post-traumatic stress disorder.
Hendrick selected that charity as a tribute to one of the dealership's employees, whose father died recently and believed in the cause.
"Jeans for a Cause helps boost the morale at Hendrick, but it also brings us together as a team, like when we discussed the idea of Save A Warrior," Christina Rose, marketing, public relations and customer relations director for Hendrick, told Edmunds. "It's had benefits for the dealership beyond feeling good about being a member of the community and donating to a charity."
Edmunds says: A dealership wears its heart on its jeans, and all for a good cause.