In addition, 64 percent of buyers choose high-end F-150 Lariat, King Ranch or Platinum models.
"Our customers have been waiting for this truck and are really responding," said Doug Scott, Ford Truck Group marketing manager in a Webinar to discuss the F-150's new safety rating. "They want to buy the most expensive and well-equipped versions of the truck."
The 2015 Ford F-150 is a full-size pickup offered in regular, extended (SuperCab) and crew cab (SuperCrew) body styles.
Scott also noted that "everything is on plan from a manufacturing and production standpoint" and that Ford dealers will be back at normal F-150 inventory levels in short order, since two Ford plants are now shipping trucks.
Scott said sales of the 2015 F-150 accounted for 28 percent of total F-150 sales in March. So far in April, they account for 45 percent of total F-150 sales.
Edmunds says: Truck buyers appear to be sparing no expense when it comes to the all-new F-150.