Toyota Reports Increased Showroom Activity Following $1.2-Billion Department of Justice Settlement | Edmunds

Toyota Reports Increased Showroom Activity Following $1.2-Billion Department of Justice Settlement


Just the Facts:
  • Toyota on Tuesday reported "increased showroom activity" and strong sales of the 2014 Toyota Camry following a record $1.2-billion criminal penalty announced last week by the U.S. Department of Justice.
  • Toyota said overall retail sales are 4 percent above the same period last year.
  • Toyota recorded its best non-holiday sales weekend of the year last weekend with sales of nearly 20,000 units.

TORRANCE, California — Toyota on Tuesday reported "increased showroom activity" and strong sales of the 2014 Toyota Camry following a record $1.2-billion criminal penalty announced last week by the U.S. Department of Justice.

The penalty is part of a settlement of the probe into whether Toyota misled federal regulators and the public in its handling of the recall of millions of 2009-'10 vehicles for unintended acceleration.

Toyota said it has since "gone back to basics at Toyota to put our customers first" in a statement explaining the settlement.

Toyota said overall retail sales are 4 percent above the same period last year.

Toyota recorded its best non-holiday sales weekend of the year last weekend with sales of nearly 20,000 units.

"Traffic at dealerships is picking up nationwide, which will benefit industry sales in March," said Bill Fay, Toyota division group vice president and general manager, in a statement. "At Toyota, we see retail strength in pickups and SUVs and strong momentum for Camry."

Toyota noted that sales of the 2014 Toyota Highlander are up almost 24 percent, while sales of the 2014 Toyota RAV4 are up 10 percent.

Edmunds says: Car shoppers appear to be unfazed by the high-profile Toyota settlement, especially since the Japanese automaker said it has changed its ways.

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT