The dealership, which has two locations, chipped in $100 for every car sold during the month of May toward the Crush. It also received donations from customers who visited the showrooms.
It crushed cars at the Belle Fourche and the Sturgis locations, displaying them on the lot next to the pristine Ford and Chrysler Dodge Jeep Ram models throughout May. The jarring sight was to build awareness about cancer, which they followed up with cancer-education brochures strewn about in the showroom.
The dealership began the event nine years ago as a symbolic way to fight back and squash the disease after several employees had been personally touched by cancer, Vice President Susan Peterson told Edmunds.
Most recently, its technician, Jon Grady, died in March at age 38, so Scott Peterson Motors asked his widow, Aimee, to ride in the Ram to complete the crush in honor of her husband.
"He was such a fighter," Peterson said.
Over the years, Scott Peterson Motors has raised $70,000 from the event, Peterson noted.
"People need different avenues to learn about cancer and we are hoping the crushed cars get their attention about the disease," Peterson said.
Edmunds says: A dealership dramatically raises awareness about cancer with this annual event.