New Cadillac Flagship To Arrive at Dealerships in 2015

Just the Facts:
  • Cadillac’s new flagship vehicle, a big, Mercedes-Benz S-Class and BMW 7 Series competitor, will arrive in showrooms in 2015.
  • The new rear-wheel-drive model likely will be unveiled in January at the 2015 Detroit Auto Show.
  • “This is one of those logical steps” to elevate the brand, said Cadillac spokesman David Caldwell.

DETROIT Cadillac has finally made it official: A big, rear-wheel-drive sedan will join the model line in 2015, targeting the Lexus LS and high-end German sedans.

Since the Cadillac Sixteen concept was introduced in 2003, there have been hints by General Motors executives that a nearly six-figure Cadillac sedan was penciled in for production. Finally, earlier this week, Mark Reuss, General Motors’ global head of product development, acknowledged that the car is completing development and will be on sale next year.

Cadillac spokesman David Caldwell told Edmunds: “We are in development of a top-of-the-range car for Cadillac. It is a new architecture, rear-wheel drive, and, of course, all-wheel drive will be offered. It will launch in the 2015 calendar year.”

The name of the car has not been announced. Automotive News reported that the car has been codenamed LTS.

Analysts expect sales to begin late in 2015. The likely debut of the new Cadillac will be in January at the 2015 Detroit Auto Show.

The car will compete with the Audi A8, BMW 7 Series, Lexus LS and Mercedes-Benz S-Class.

“We have said for a while now we are elevating the brand step-by-step and this is one of those logical steps for us,” Caldwell said.

Besides North America, the car will be sold in China and other major markets.

Caldwell said the big Cadillac will adopt some styling cues first seen on the Cadillac Elmiraj coupe concept, which debuted at the 2013 Pebble Beach Concours d’Elegance event. Although he would not say if the production car would be a coupe or sedan, Caldwell said a sedan “certainly is a reasonable expectation.”

Earlier this year, Bob Ferguson, who at the time was senior vice president of global Cadillac, told Edmunds that the production version, if built, would be very similar to the Elmiraj concept.

“The Elmiraj was designed to be more than a concept car,” he said. “It was designed to go out and test the market to see if there is an appetite for something like that, and the early returns are quite good.”

Consumer clinics were conducted last year near the Pebble Beach event and at other venues. 

Ferguson said Cadillac invited “anyone who can pay for it to take a look at it. It tests quite well with both German and Japanese luxury owners.”

He did not provide an estimated sticker price for the car.

Edmunds says: After a decade of promises, the much-anticipated Cadillac competitor to the Mercedes-Benz S-Class and BMW 7 Series will land in showrooms late next year.

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