The Mercedes-Benz and Porsche dealership hosts a monthly campaign run through its Facebook page that asks area nonprofit organizations to raise awareness about their causes and compete for the most votes.
At the end of the month, the nonprofit with the most votes wins a $500 check from the dealership.
"The January winner was St. Sophia's Forgotten Felines, so I gave them a check Wednesday and they came out with a cat," Steve Cook, customer care manager at Loeber, told Edmunds. "With 1,400 votes, it was one of the most successful months we have had."
February's CAP competition puts four animal nonprofits and an emergency children's shelter head to head.
The mid-point voting for February's competition already looks to break January's numbers, Cook pointed out.
The idea behind CAP is to bring attention to the Loeber brand through community outreach and social sharing, Cook explained.
For a nonprofit to be considered, a representative for a particular cause must fill out a form with basic information on the dealership's Web site nomination page.
"We've had Community Assistance Program for over a year and, no, we haven't sold cars from it, but we've learned a lot about our community and helped them in the process," Cook said.
Edmunds says: Giving to local nonprofits is a good way of raising awareness and building a brand base, one dealership has discovered.