- Holiday Automotive has a waste-oil furnace that uses the liquid from customers' oil changes to heat its three buildings.
- Other dealerships collect the oil, transport to an offsite facility and recycle it, expanding energy with each step.
- Holiday uses signage to notify customers of its green practices.
FOND DU LAC, Wisconsin — A recycling project has heated up Holiday Automotive.
The dealership chain, which sells both new and used Buick, Cadillac, Chevrolet, Ford, GMC and Mazda brands, takes the waste oil it gets from customers' oil changes and uses it to heat its three buildings.
"We use it in a waste-oil furnace rather than collect it, transport it to another facility and recycle it, which uses a lot of energy to do all that," Keith Mankovecky, Holiday Ford's vice president of fixed operations, told Edmunds.
Mankovecky said the dealership posts a couple of signs explaining to customers what happens with the waste oil.
"Nothing goes down the drain here," he said. "I don't think what happens to their oil is on people's minds until they discover one of our signs."
Customers like Holiday's commitment to environmentally sound practices, he said.
"I'm not sure we sell any cars based on it, but once people hear about what happens to the waste oil, it makes them feel good about choosing us," Mankovecky said.
Edmunds says: Reminding customers of its green practices helps Holiday Automotive to build community trust.