Like many manufacturers, GM offers military discounts year-round. Normally those special prices are limited to service retirees, reservists, those on active duty and veterans within one year of separation, but throughout May the program is being extended to all current and former armed services members and their spouses.
"General Motors has a very long history of support for the military," GM spokesperson Lesley Warnke told Edmunds. "More than 100,000 GM employees have served in the United States armed forces. Forty-five thousand GM retirees are veterans, and nearly 5,000 employees are former military personnel. GM also works to offer and advocate employment and training of veterans."
Among other activities, Warnke said, "we've supported Cell Phones for Soldiers, the Achilles Freedom Team of Wounded Veterans, the Fallen and Wounded Soldiers Fund, Habitat for Humanity and their work to provide veteran homes and the Stephen Siller Foundation. Chevrolet is also the Official Vehicle of the annual Army-Navy game."
Most new 2014 and 2015 Chevrolet, Buick and GMC vehicles are eligible for the military discount program, including the Chevrolet Corvette and Camaro, Buick Encore SUV and LaCrosse sedan and GMC Canyon pickup and Yukon SUV.
The amount of the discount varies by model, but GM says the program features "pricing below the Manufacturer's Suggested Retail Price for eligible vehicles."
GM also notes that the discount can be combined with most other current incentives and that delivery must be taken before June 30, 2015.
Ford's Military Appreciation program offers $500 in bonus cash to active-duty personnel, reservists, retirees and veterans who have been separated within the past six months, as well as spouses and other household members.
In addition, Todd Nissen, spokesperson for the Ford Motor Fund, told Edmunds that Ford's other activities include the donation of 178 vehicles to the Disabled American Veterans Transportation Network; contributing to the DAV Jesse Brown Memorial Youth Scholarship Program; supporting Freedom's Sisters Reboot, a workshop that helps integrate servicewomen back into the workforce; and honoring more than 250 active and retired military veterans and their families by giving them an up-close view of the Ford Fireworks celebration in Detroit.
Fiat-Chrysler has a military incentives program that offers a $500 cash allowance toward the purchase of most new 2014 and 2015 Chrysler, Dodge, Fiat, Jeep and Ram vehicles to active-duty service members and reservists, retired personnel and those honorably discharged veterans who are within six months of their separation date.
During Military Appreciation Month, Nissan is extending its Vehicle Purchase Program to active-duty service personnel, reservists, retirees and veterans. The program offers "under-invoice pricing on most new Nissan and Infiniti models."
The Honda Military Appreciation Offer, which runs through the end of June, provides a $500 certificate that can be used toward the purchase of any new 2014, 2015 or 2016 Honda vehicle. The offer applies to active members of the armed services, active-duty reservists, retirees and veterans within six months of separation.
Toyota is saluting the military with a $500 rebate on all new Toyota vehicles through July 7, 2015. The offer applies to active-duty members, some reservists, retirees and veterans within one year of discharge, as well as members of their households.
Most auto manufacturers offer special pricing, cash-back deals or other types of discounts to members of the armed services and veterans. Check their Web sites or contact your local dealer for details.
Edmunds says: In addition to discount programs, automakers are honoring those who have served in the military with all-important training programs and by hiring veterans.