The move is designed to help car and truck shoppers as they decide whether to spend the money on such safety systems. However, the government stopped short of mandating the technology on all vehicles.
Federal safety regulators are recommending crash-imminent braking and dynamic brake support to buyers.
These systems can intervene by automatically applying the vehicle's brakes or supplementing the driver's braking effort to mitigate the severity of a crash or to avoid it altogether.
One-third of all police-reported crashes in 2013 involved a rear-end collision with another vehicle, according to the National Highway Traffic Safety Administration.
"Today marks an enormous leap in the evolution of auto safety by encouraging adoption of new technologies to keep drivers and their passengers safe on our roads," said U.S. Transportation Secretary Anthony Foxx in a statement. "I want this department, the entire automotive industry and other innovators to keep raising the bar on safety like we are doing now."
A new NHTSA report issued on Thursday estimates safety technologies like seatbelts, airbags and electronic stability control have saved 613,501 lives since 1960.
The National Highway Traffic Safety Administration said Thursday's recommendation is the first step in a broader revision of the New Car Assessment Program.
The NCAP program provides consumers with a checklist of advanced safety features. NHTSA also publishes 5-Star Safety Ratings, which measure the crashworthiness and rollover safety of vehicles.
Edmunds says: Your local car dealer will be happy to walk you through the benefits of these advanced safety systems. Make it priority on your next showroom visit to get acquainted with them.