BROWNSVILLE, Texas — Newly opened Brownsville Toyota is taking a healthy approach to growing its business by hosting National Feria de Salud on November 14, a family celebration of Latino cultural traditions with the focus on wholesome eating, physical activity and wellness.
It is also the first in Texas for Zamora Automotive Group, which has 15 dealerships throughout California and Arizona, Dealer Principal Chris Zamora told Edmunds.
"This community is family oriented and we believe we will draw 7,000-10,000 people here for it," Zamora said. "I do expect to sell some cars, too."
"Everyone has been very friendly and we are looking forward to introducing Brownsville Toyota through the festival," Zamora said.
Edmunds says: A party is a great way for a dealership to introduce itself to the local community.