HINGHAM, Massachusetts — Best Chevrolet is donating $10 for every new car sold and $1 for every oil change performed in February to raise awareness about heart disease.
This marks the first year the dealership has "gone red" to support the American Heart Association's Go Red for Women Red Dress campaign, Amanda Cease, manager of charitable giving, told Edmunds.
Besides the donations, the dealership is offering literature to its customers and staff to educate them about the number-one killer of women.
The dealership has invested in local newspaper advertising touting its involvement, altered its sales team's wardrobe to red polo shirts and decorated the showroom with red balloons.
"We've had a steady flow of customers mention their appreciation for the cause, and some have even had personal stories of the effect heart disease has had on their family or friends," Cease wrote in an e-mailed message.
Cease expects to raise more than $1,000 but won't know the exact number until mid-March after all of the oil-change numbers are calculated.
"While promotions like these may not directly sell cars, we do believe that our continued commitment to giving back to this community is appreciated," Cease said. "We believe it makes people want to buy from us, that it makes people loyal to servicing their car here, because we do right by them and those around them."
Edmunds says: This dealership wears its heart on its sleeve.