Hyundai Aims to Transform Car Shopping With Online Program | Edmunds

Hyundai Aims to Transform Car Shopping With Online Program

Highlights: Online Financing, 3-Day Money-Back Guarantee


Hyundai is launching a retail program in the U.S. that it says will transform the car-buying experience for consumers, including a three-day money-back guarantee.

The Hyundai Shopper Assurance program is kicking off today in Miami, Orlando, Dallas and Houston, and will roll out nationwide early in 2018. Its features include transparent pricing, flexible test drives, a streamlined purchase process and the three-day money-back guarantee, Hyundai said.

Participating dealership websites will post vehicle-specific pricing, minus incentives and dealer discounts, so shoppers will know the exact cost of the model in which they're interested. Potential customers can then schedule a test drive by phone, online or via a smartphone app. Test drives can begin at the shopper's home, if desired. Hyundai said that those who opt to purchase a vehicle will spend less time at the dealership through the program's online component, which allows customers to apply for financing, get credit approval, figure out payments, and value their trade-in from their own computer or other device.

Hyundai says that customers who are not satisfied with their purchases will have three days to return the vehicle for a full refund. This part of the program requires that the vehicle have less than 300 miles on the odometer and is contingent on a dealer inspection to ensure its condition.

For a number of years, Hyundai has provided customers with the Owner Assurance program, which includes a 10-year/100,000-mile powertrain warranty, Connected Care safety and auto-care service, 24-hour roadside assistance and a Car Care maintenance feature. The new Shopper Assurance program is intended to reach beyond owners to new-car shoppers, according to Hyundai.

"For nearly a decade, the word 'Assurance' has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience," Dean Evans, chief marketing officer for Hyundai Motor America, said in a statement. "Shopper Assurance is the next step in that tradition and is car buying made simple.

"We expect this to be a differentiator, as our research showed that 84 percent of people would visit a dealership that offered all four features over one that did not," Evans said. "It is the future of car buying, and our commitment to creating a flexible, efficient and better way to purchase a car in partnership with our dealer body."

Shopper Assurance is available for any new model in the Hyundai lineup, and Hyundai's Genesis brand will get its own shopper convenience program sometime in 2018.

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