2015 GMC Canyon Virtual Test Drive Offers Custom Experience | Edmunds

2015 GMC Canyon Virtual Test Drive Offers Custom Experience


DETROIT — Buyers in the market for a midsize pickup truck may want to take a spin in a new virtual test drive of the 2015 GMC Canyon.

The interactive Canyon Experience debuted on Monday and is the first with Google Maps and Google Street View technology that lets users "see" a Canyon in their neighborhood. The digital drive begins with a map of the U.S. that allows users to pinpoint their location.

Users can "park" the Canyon and experiment with different cab and bed lengths based on the needs of their families. They can also choose different scenarios for their Canyon test drives, including city, shore, mountains and rural.

The custom road test is another piece of information for truck buyers who may also be considering such Canyon competitors as the Chevrolet Colorado, Nissan Frontier and Toyota Tacoma.

The Canyon is on sale now at GMC dealerships.

"The Canyon Experience will appeal to the variety of lifestyles and interests of our very diverse audience," said Kenn Bakowski, Canyon marketing manager, in a statement. "Customers can learn about the various Canyon attributes that interest them, including capability, safety, the quiet cabin, connectivity and more."

GM said more than 53 percent of Canyon buyers have traded in a non-GM brand vehicle, and Canyon information on GMC.com had been viewed more than 3 million times since the truck's introduction last spring.

Edmunds says: An entertaining and easy way to experience the GMC Canyon from your desktop computer, tablet and iOS and Android smartphones.

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