- Dean Honda offers a free clinic for car buyers to help them understand the high-tech components of their new vehicles.
- The dealership holds at least three classes a month with about 20 people per class.
- Students get a free meal and an oil change as part of the deal.
PITTSBURGH — One of the benefits of buying a car from Dean Honda is that the purchaser also gets to go to school for free.
Dean Honda offers an in-depth, free clinic for car buyers, with teacher Greg Thomas helping new owners understand the high-tech components of their pristine vehicles.
"The cars have so much technology and a lot of people were having some problems," Dean Honda General Manger Nick Sherman told Edmunds. "We want the owners to get the most out of them."
Built-in voice recognition and device connectivity problems are the major gripes of new-car buyers, according to a recent J.D. Power 2014 Multimedia Quality and Satisfaction Study chronicled by Edmunds.
The dealership offers at least three classes a month with about 20 people per class.
The classes began in 2011 and the dealership's Web site also features a jaunty graduation cap and tassel perched on its logo.
Some of the topics that are discussed include pairing Bluetooth with a cellphone, explaining a car's Internet features, and showing drivers how to use cruise control and even adjust the seats.
"We also feed them a meal and give them a free oil change for coming," Sherman said.
The class underscores Dean Honda's emphasis on customer service, Sherman said.
"It helps create happy customers and that helps with retention," he said.
Edmunds says: Dean Honda has a brainy idea for creating happy customers.