It marks the second year in a row that the dealership cleared out the Ford F-150s and Expeditions in its showroom to showcase Houston's top mixologists and sommeliers competing for the most creative sangria, a beverage typically made with wine and fruit.
The event raises money for the Houston Area Women's Center, which works to end domestic and sexual violence.
Dealership President Jim Janke is one of the judges.
Janke approached WOW last year after completing a nearly $10-million renovation on its building to partner on a project. He wanted to reintroduce the dealership to the community, said spokesman Matt Marquart.
WOW President Denise Ehrlich told Edmunds Tommie Vaughn's involvement allowed them to triple the competition's capacity, selling more tickets, adding more competitors and upping the fundraiser's donation.
Ehrlich believes the event helped Tommie Vaughn Ford's business as well.
"I talked to a lot of people last year who mentioned they didn't even know the dealership was there until they attended the Sangria Throwdown," Ehrlich said. "Even Mr. Janke noted that he didn't know 90 percent of the people attending, so it was a new audience to set foot in the dealership."
"The event draws additional people who come in after hours to the showroom and see what Tommie Vaughn Ford is about," he said.
Edmunds says: A dealership raises a glass to help the local community and its neighborhood profile.