BURLESON, Texas — Since Family Toyota of Burleson opened its doors in December, Co-Owner Skip Jabbar figures about 200 people have commented on the dealership's name while viewing its 2015 Avalons and Camrys.
Jabbar and Co-Owner Charles Oglesby chose the name for the first Toyota dealership in Burleson to set the tone for everyone who sets foot inside the 53,565-square-foot building, whether employee, guest or community member.
"I want everyone to feel a part of the dealership," Jabbar told Edmunds.
That philosophy is seen in everything from job titles to decor to family rules, which are posted on the dealership's walls, near a waiting area that resembles a cozy home's living room.
Sales managers, for instance, are called "relationship consultants" to illustrate how family, not sales, comes first, Jabbar said.
Jabbar gives employees one day a month to volunteer, giving back to the community to show Burleson that family is first in its heart.
So far, the staff has been inside area schools, police stations, animal shelters and churches to donate their time. A school visit led to a title sponsorship of its fund-raising run.
"We want to be great corporate citizens," he said.
The message is getting through. The dealership has sold 170 new and used cars since opening December 22, but Jabbar is most proud of the feedback he's received.
"In this relationship-based business, we are about building a customer for life," he said.
Edmunds says: Creating a culture that reflects its name can spell instant success, a dealership has learned.