The colors include ruby red and a subtle taupe shade.
The $2.6-million Chiron is on sale now at Bugatti dealerships, with deliveries slated for the fall.
A week ago, Bugatti said orders have been taken for a third of the production volume.
The highly anticipated successor to the Bugatti Veyron, the Chiron is limited to a production run of 500 cars. Named for prewar Bugatti driver Louis Chiron, it targets the Ferrari LaFerrari, McLaren P1 and Porsche 918 Spyder.
Edmunds says: Prospective buyers get a better idea of their dream Chiron, thanks to the launch of the configurator.