2015 Chrysler 300 Gets Supersized Grille in Response to Customer Demand | Edmunds

2015 Chrysler 300 Gets Supersized Grille in Response to Customer Demand

AUSTIN, Texas — The 2015 Chrysler 300 full-size sedan features a bigger, bolder grille, something that customers demanded, the automaker told Edmunds.

The grille is a whopping 33 percent larger than on some older 300 models and reflects a larger industry trend toward gigantic grilles, especially on luxury cars.

The 2015 Chrysler 300 is on sale now at Chrysler dealerships.

"That was the No. 1 issue" topping the list of complaints about the previous 300, Al Gardner, Chrysler brand president, told Edmunds.

The grille had been downsized when the 300 was re-engineered for the 2011-'14 model years.

The change triggered an uproar among 300 owners.

What they adored was the 2005-'10 Chrysler 300, "a car that got your attention as it was driven down the road," Gardner said.

The so-called "baby Bentley" styling that made the 300 a standout in the marketplace became a priority when the car was restyled for the 2015 model year.

Andy Love, who heads car product marketing for the Chrysler brand, said: "We just needed to bring back a little more mojo to the exterior design and bring a little more boldness, something similar to what we had in 2005. That is really what we heard from a lot of the customers."

The Chrysler 300 competes with the Chevrolet Impala, Ford Taurus and Toyota Avalon.

The new grille on the 2015 Chrysler 300 is taller, lower and wider than on the 2011-'14 models. Huge grilles have been a hallmark of luxury cars, including Audi, Bentley and Rolls-Royce.

In addition, the 2015 300 received a restyled front fascia and headlamps, along with a slightly restyled rear-end treatment that includes new LED lighting. The interior has been redesigned, giving it a more upscale appearance.

"I would definitely say we spent more time on the front end than on anything else," Gardner said.

Edmunds says: Giving loyalists what they want should boost Chrysler 300 sales.

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