AUSTIN, Texas — The 2015 Chrysler 300 full-size sedan features a bigger, bolder grille, something that customers demanded, the automaker told Edmunds.
The grille is a whopping 33 percent larger than on some older 300 models and reflects a larger industry trend toward gigantic grilles, especially on luxury cars.
The 2015 Chrysler 300 is on sale now at Chrysler dealerships.
"That was the No. 1 issue" topping the list of complaints about the previous 300, Al Gardner, Chrysler brand president, told Edmunds.
The grille had been downsized when the 300 was re-engineered for the 2011-'14 model years.
The change triggered an uproar among 300 owners.
What they adored was the 2005-'10 Chrysler 300, "a car that got your attention as it was driven down the road," Gardner said.
The so-called "baby Bentley" styling that made the 300 a standout in the marketplace became a priority when the car was restyled for the 2015 model year.
Andy Love, who heads car product marketing for the Chrysler brand, said: "We just needed to bring back a little more mojo to the exterior design and bring a little more boldness, something similar to what we had in 2005. That is really what we heard from a lot of the customers."
In addition, the 2015 300 received a restyled front fascia and headlamps, along with a slightly restyled rear-end treatment that includes new LED lighting. The interior has been redesigned, giving it a more upscale appearance.
"I would definitely say we spent more time on the front end than on anything else," Gardner said.
Edmunds says: Giving loyalists what they want should boost Chrysler 300 sales.