DETROIT — Rumors of a Chevrolet Silverado Scottsdale model were quashed on Thursday by General Motors, despite a GM trademark filing of the Scottsdale name on February 12 with the U.S. Patent and Trademark Office.
"There are no immediate plans for a Silverado Scottsdale," Chevrolet spokesman Tom Wilkinson said in a phone interview with Edmunds. "We try to keep a lot of heritage names in our back pocket and periodically file to protect them."
The Scottsdale was a trim level on Chevrolet's full-size pickup trucks in the 1970s and '80s.
The recent patent filing said the Scottsdale name applied to "motor land vehicles, namely automobiles, sport utility vehicles, trucks, vans, engines."
Wilkinson said that GM periodically hears from customers urging the company to bring back retro names such as Scottsdale.
"We got a letter about that yesterday from a customer who owned a '76 Scottsdale," he said.
Word of the patent filing prompted the GM Authority blog to ask: "In that context, could a Silverado Scottsdale serve as another high-end Silverado variant, perhaps by taking the high-end truck in a new direction that's along the lines of the (GMC) Sierra Denali? We'll find out with time."
Automakers are in a constant battle to gain consumers' attention in the hot pickup truck market, with intriguing names and other tactics.
Nissan has been rolling out "Truckmentary" episodes about the development of its redesigned 2016 Nissan Titan, while Ram recently reached back into the past and rolled out the 2015 Ram 1500 Rebel, a name that harks back to American Motors.
Edmunds says: No Chevrolet Silverado Scottsdale is in your immediate future, but there are plenty of new editions, including the Silverado Black Out Edition, which is on sale now.