HARTFORD, Connecticut — The giving spirit is flourishing at New Country Mini, which is spearheading a winter clothing drive through December 22 dubbed "Stuff the Mini to the Max."
The dealership is collecting new and gently used coats, mittens, boots, hats and blankets for children ranging from pre-kindergarten through high school and will stuff them inside a 2015 Mini Cooper on the showroom floor.
A pair of Minis is going on the road, too, said Alisa Picerno, publicist for New Country Mini. Two will be strategically parked at the West Hartford Center December 13 and 20 to further get the attention of the community.
After the clothes drive is complete, New Country will transport the maxed-out Minis to Hartford Public Schools' Welcome Center, which will identify needy families to receive the winter goods.
About 80 percent of the school system's students live in low-income households, Picerno told Edmunds.
New Country Mini also hopes to warm a lucky family's hearts. It's hosting a coloring and essay contest. Children from preschool up to fifth grade have to communicate their vision "If I had a Mini?"
The prize involves chauffeuring the winner's family through Hartford's Holiday Light Fantasia display in Goodwin Park.
"New Country Mini does this in the spirit of sharing, giving and reaching out to its community," Picerno said.
Edmunds says: There's nothing mini about this dealership's charitable bent.