Mazda MX-5 Miata Hits Million Mark | Edmunds

Mazda MX-5 Miata Hits Million Mark

HIROSHIMA, Japan — The Mazda MX-5 Miata convertible achieved a major milestone on April 22, as production reached 1 million units.

It took 27 years to hit that target, with mass production of the MX-5 starting in Hiroshima, Japan in April 1989.

On sale now at Mazda dealerships, the 2016 MX-5 Miata targets other sporty competitors, including the Audi TT, BMW Z4, Mini Cooper convertible and Porsche Boxster.

The 1-millionth MX-5 Miata, in iconic "Soul Red," will not be sold or auctioned. Instead, it will take a worldwide victory lap, including stops in the U.S. in September.

The key U.S. event is an appearance at the annual "Miatas at Mazda Raceway" event in California on October 1-2.

The magic million mark is not that unusual for many mass-produced vehicles. In fact, the Ford F-150 pickup truck sells about three-quarters of a million units annually.

The Volkswagen Beetle achieved more than 5.5 million U.S. sales on January 30, 2014, after being on sale here in various iterations since 1949.

Edmunds says: Kudos to Mazda on this noteworthy achievement.

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