Jaguar To Trademark "XQ" for New Crossover Due in 2015

Just the Facts:
  • Jaguar filed a trademark application for the name "XQ" with the United States Patent and Trademark Office in January.
  • Company executives have said they are investigating new, higher-volume segments for the brand.
  • The new crossover will likely ride on a version of the D7u platform used for the Range Rover.

SANTA MONICA, California — Jaguar filed a trademark application for the name "XQ" with the United States Patent and Trademark Office in January as it prepares to launch an all-new crossover vehicle in 2015.

Company officials would not confirm XQ as the name for the upcoming crossover, but executives at Jaguar Land Rover have been hinting recently that the company is seeking to enter higher-volume segments to help boost its overall sales numbers.

The luxury crossover segment is just such a segment and would fit well with Jaguar's luxury brand image. With the Land Rover side of the business taking care of the dedicated SUV segments, Jaguar has plenty of room to introduce a midsize, two- or three-row crossover with distinctive Jaguar styling.

There are two possibilities for the architecture of the Jaguar XQ. One route would see the XQ built on an enlarged version of a new platform being developed for the 2015 Jaguar XS, a small sport sedan. The rear-wheel-drive platform will also accommodate all-wheel drive, not to mention various vehicle sizes as it aims to form the basis for the Jaguar car lineup going forward.

A more likely scenario is the use of the new, all-aluminum D7u platform introduced underneath the new Range Rover and Range Rover Sport. The extremely light architecture would easily accommodate the dimensions of a midsize crossover, not to mention help Jaguar Land Rover spread its development cost over a wider range of vehicles.

Look for the Jaguar XS sedan to arrive first as a 2015 model, while the crossover should follow as a 2016 model.

Edmunds says: Jaguar needs to boost its volume to remain viable as a global luxury brand, and a high-volume vehicle like a midsize crossover would go a long way toward accomplishing that goal.

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