DEARBORN, Michigan — FordPass, a so-called "mobility experience platform" that's designed to better connect the customers with the company, is growing even before its April debut in the U.S.
"The combination of FordPass and Spotify will create a great music experience both inside and outside of the vehicle," said Elena Ford, Ford vice president of global dealer and consumer experience, in a statement.
It's all part of an effort on the part of the automaker to remake itself as a mobility company.
Ford is urging consumers to "take the rewarding route" by joining FordPass. It will recognize members with exclusive access to merchandise and experiences.
A FordPass membership is free for Ford vehicle owners and non-owners. It gives users the ability to reserve parking and pay for transportation costs through their vehicle or phone, and earn rewards.
Another key element of FordPass is the opening of FordHubs, urban storefronts where consumers will be able to check out the company's latest technology and learn about its mobility services.
Edmunds says: Ford continues to enhance its FordPass offerings as it works to build a personal relationship with vehicle owners and non-owners.