FordPass Adds Spotify as Mobility Platform Gets Ready for April Debut| Edmunds

FordPass Adds Spotify as Mobility Platform Gets Ready for April Debut

DEARBORN, Michigan FordPass, a so-called "mobility experience platform" that's designed to better connect the customers with the company, is growing even before its April debut in the U.S.

Ford on Tuesday said it is adding music-streaming provider Spotify to the FordPass mix.

"The combination of FordPass and Spotify will create a great music experience both inside and outside of the vehicle," said Elena Ford, Ford vice president of global dealer and consumer experience, in a statement.

Other affinity partners include McDonald's, 7-Eleven and BP.

It's all part of an effort on the part of the automaker to remake itself as a mobility company.

Ford is urging consumers to "take the rewarding route" by joining FordPass. It will recognize members with exclusive access to merchandise and experiences.

A FordPass membership is free for Ford vehicle owners and non-owners. It gives users the ability to reserve parking and pay for transportation costs through their vehicle or phone, and earn rewards.

In addition, Ford owners can connect with their Ford dealer to schedule maintenance and service appointments or to review their Ford Credit vehicle finance account details.

Another key element of FordPass is the opening of FordHubs, urban storefronts where consumers will be able to check out the company's latest technology and learn about its mobility services.

Edmunds says: Ford continues to enhance its FordPass offerings as it works to build a personal relationship with vehicle owners and non-owners.

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