DEARBORN, Michigan — Ford Motor Company is redefining the meaning of "luxury vehicle" in Texas, where more than 11 percent of vehicle sales this year are high-end versions of Ford's F-150 full-size pickup. That compares with about 1.5 percent of total luxury sales in California.
Ford has been feeding the demand from luxury buyers in Texas with premium versions of its best-selling F-Series truck, including the F-150 Lariat Limited, the F-150 Platinum, the F-150 SVT Raptor and especially the F-150 King Ranch, named for the outsize Texas ranch of local legend.
The automaker is putting more content and more high-end features on the 2015 F-150, according to Ford Sales Analyst Erich Merkle, who said a number of buyers in Texas "might also have another luxury vehicle in their garage and they want all the features they've come to expect in a luxury vehicle."
Some Texas truck buyers, he added, go as far as to paint their horse trailers in the same shades as their trucks "so they match."
Why the appeal of luxury trucks in Texas?
"You have a lot of people on ranches, and they have a need for trucks, but they also have a desire for luxury — they want both," said Merkle.
Edmunds says: The Ford F-150 stands shoulder-to-shoulder with such luxury favorites as the Lexus RX 350 in the Lone Star state.