NEW YORK — The overall color trend at the 2016 New York Auto Show seems to be toward a more subdued, monochromatic look, reflecting global concerns about safety and security — with one major exception from Dodge.
The announcement was made at the New York auto show, where the 2016 Charger SXT and Challenger SXT in Go Mango are on display.
Nearly half of all 2016 Dodge Challenger and Charger Hellcat orders are Go Mango since the heritage color debuted earlier this month.
Dodge dealers will begin taking orders for the special color on all Challenger and Charger cars later this spring.
Go Mango was first introduced on the 1970 Challenger.
It blends orange and red tones in what Dodge calls a "high-impact color."
But other automakers are opting for a more under-the-radar look.
This is the second premium color for the automaker since the debut of Soul Red. It is designed to make the car look like a solid steel ingot, the automaker said.
The automaker said it is designed to give the full-size sedan a "truly avant-garde look."
According to research conducted by PPG, while nearly 60 percent of consumers identified color as a major factor in their vehicle-buying decisions, automakers continue to sell a vast majority of cars (nearly 75 percent) in conservative colors such as white, black, gray and silver.
PPG's 2018-'19 Color Trend Report notes that conservative colors will continue to be popular with car shoppers, especially in an age of concerns about security and personal safety.
Among the color trends identified by PPG is one dubbed "Knight's Watch."
PPG describes this as a "stronghold theme providing sturdy reassurance for safety and security through traditional colors representing refuge and confidence. Like a silent guard, the visual code of this palette communicates strength and protection with dark, dramatic jewel tones and blackened metal shades."
Edmunds says: Car shoppers have a rainbow of choices this year, depending on their mood and inclination.