Smoke fills the frame as the cars are revealed. A voiceover says, "Do you know how hard it is to do a commercial with a Dodge — and not do a burnout?"
The campaign highlights performance, along with the legendary Dodge brothers and their entrepreneurial spirit.
The commercials put the Dodge brothers in a variety of situations, including in the seat of a 2015 Durango while music blasts through the BeatsAudio system.
One commercial dubbed "Morse Code" finds the Dodge brothers in a 2015 Charger. The headlights flash, spelling out a secret message in Morse Code.
"If you know Morse Code and you don't drive a Dodge, you'd be pretty offended right now," the voiceover says. "The 485-horsepower R/T Scat Pack Charger. Their spirit lives on."
The ad campaign is designed to set the Dodge lineup apart from its competitors in several crowded segments.
Edmunds says: Heritage and humor prove to be a winning combination as Dodge hopes to catch the eye of car shoppers with this new ad campaign.