IMPERIAL BEACH, California — The Hyundai Sonata midsize sedan is on the fast track for a face-lift to make it more competitive against the Ford Fusion, Honda Accord and Toyota Camry, Edmunds has learned.
Hyundai Motor America CEO Dave Zuchowski confirmed the plans for the 2018 Sonata face-lift in a recent interview. Launch timing and pricing were not disclosed.
The decision to give the Sonata a redo just three years after the model was redesigned for the 2015 model year is fairly unusual in the auto industry. Generally speaking, many automakers wait as long as six years before a model undergoes a face-lift.
Car shoppers can expect a less conservative approach to the Sonata's styling.
"The front end looks completely different," Zuchowski said.
He did not provide details, but said the new look is "beautiful" and "very well executed."
Small car and sedan manufacturers are under increasing pressure to make their products more appealing to car shoppers. Low gas prices and easy credit have boosted trucks and SUVs to the top of many consideration lists.
Edmunds says: Hyundai's unusually fast response to improving the look of the Sonata shows how serious it is about pleasing shoppers in this crowded segment.