NASHVILLE, Tennessee — Nissan is on the leading edge of a hot color trend, offering the 2017 Nissan GT-R in new Blaze Metallic Orange and the 2017 Nissan 370Z in new Chicane Yellow. The coupes are on sale now at Nissan dealerships.
Although the majority of car shoppers favor conservative color choices, some automakers are spicing things up for the new model year by offering eye-popping shades.
A new study also notes that color matters in resale value, and orange and yellow cars depreciated the least of any color.
As dealerships get ready for Labor Day sales events, buyers can select several 2016 models in bright colors. They include the 2016 Hyundai Veloster in Vitamin C orange, the 2016 Mini Cooper S in Volcanic Orange and the 2016 Jeep Renegade in Omaha Orange and Solar Yellow.
A recent study by iSeeCars.com, an automotive data and research company, found that orange and yellow cars depreciated the least of any color — 27.4 percent and 26.2 percent less than the average car, respectively.
"These colors topped the list for the least depreciation across virtually all body styles and market segments," the study noted.
Researchers said unusual car colors, such as orange, yellow and green, are not as readily available (making up only 1.5 percent of all vehicles), creating a demand that directly affects their resale value.
Cars in bright colors also tend to have low mileage, another factor in higher retained value, because they are primarily sports cars and muscle cars, which tend to be driven less.
The study said the average mileage of a 3-year-old orange sports car is 27,201 miles, compared to 36,324 miles on average for all cars.
Still, most buyers tend to make safe color choices. Automotive supplier PPG says nearly 75 percent of all cars sold are white, black, gray or silver.
Edmunds says: The bottom line is that color matters for car shoppers factoring in retained value — and personal style.