TORRANCE, California — Super Bowl commercials for the 2017 Acura NSX hybrid coupe and 2017 Audi R8 coupe won't be the only ones touting performance. The 2016 Toyota Prius Super Bowl ad takes an unexpected turn, with a wonky looking, chai-drinking guy boasting that the hybrid is "Heck on Wheels."
A teaser video of the Prius ad was released on Thursday.
Toyota said it would be focusing on the "unexpected features" of the redesigned Prius in its Super Bowl offensive.
"The teaser touts the hybrid leader's upgraded performance, fresh suite of safety technology features and sleek new styling," Toyota said in a statement.
The 2016 Prius is on sale now at Toyota dealerships.
Edmunds says: The Prius is naughty and nice, at least according to this new ad campaign.