2016 Lexus GS F Contest Targets March Madness Fans | Edmunds

2016 Lexus GS F Contest Targets March Madness Fans

SUNNYVALE, California Lexus is jumping on the March Madness basketball frenzy with a new contest on Yahoo that showcases the 2016 Lexus GS F, the high-performance version of the standard GS sedan.

Contestants pick which games will reach a combined 60 points the fastest for a chance to win a GS F-inspired luxury vacation to either Miami or Los Angeles. The grand prize is valued at $4,500.

The Lexus contest is dubbed "GS F the Bracket." It kicks off on March 13, but contestants can join the game at any point before April 4.

The 467-horsepower GS F is on sale now at Lexus dealerships, starting at $85,390, including a $950 destination charge.

"A car that goes zero to 60 in 4.5 seconds deserves the spotlight while we give fans a fun and fast way to get into the games this month," said Brian Bolain, Lexus general manager of consumer and product marketing, in a statement.

The GS F takes on the Audi S6, BMW M5, Cadillac CTS-V and Mercedes-Benz E63 AMG.

Edmunds says: Lexus makes a bid for young male car shoppers with this timely contest.

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