Contestants pick which games will reach a combined 60 points the fastest for a chance to win a GS F-inspired luxury vacation to either Miami or Los Angeles. The grand prize is valued at $4,500.
The Lexus contest is dubbed "GS F the Bracket." It kicks off on March 13, but contestants can join the game at any point before April 4.
The 467-horsepower GS F is on sale now at Lexus dealerships, starting at $85,390, including a $950 destination charge.
"A car that goes zero to 60 in 4.5 seconds deserves the spotlight while we give fans a fun and fast way to get into the games this month," said Brian Bolain, Lexus general manager of consumer and product marketing, in a statement.
Edmunds says: Lexus makes a bid for young male car shoppers with this timely contest.