Edmunds Picks the Best SUV Deals for April 2020

Our Top Picks for SUVs Available With Special Incentives


Auto manufacturers are offering substantial incentives for buyers right now, so we rounded up some of our highly rated SUVs with deep discounts. Note that financing offers are available through the manufacturer's financing arm and are not always available with cash incentives. Luckily, we've built a Low APR vs. Cash Back Calculator to help you figure out which is the better deal for you.

If you're looking for the least expensive vehicles in every segment, you can check out our article on the cheapest new cars on the market. To find current deals from every manufacturer, we've compiled a list of all SUV deals available right now.

Best X-Small SUV Deals

2020 Hyundai Kona

2020 Hyundai  Kona

The Kona is a top competitor among subcompact SUVs thanks to a strong optional turbocharged engine, sharp handling and a usable interior. But there are a few shortcomings that keep it from being a runaway must-buy, such as inconsistent transmission shifting and a plasticky cabin.

If you're thinking about buying a Hyundai Kona, we recommend upgrading to the Limited trim level. We're smitten with its turbocharged 1.6-liter engine, which provides a significant increase in power yet returns fuel economy similar to the standard engine. If you opt for the available all-wheel-drive system, the Limited's upgraded rear suspension improves handling and ride quality to boot. The only downside is cost since the Limited is pricier than the base SE model.

Base price (before incentives): $21,420 (including destination)
Current incentives: Customers can choose between two offers: a retail cash offer (with an additional bonus for current Hyundai owners) or 0% APR financing for up to 60 months. The financing offer also allows customers to defer the first payment for up to 120 days from signing. These offers are valid until May 4, 2020.

The redesigned Kia Soul has a lot going for it. Its boxy shape gives it a seriously roomy passenger cabin and tons of cargo space. It's also quite fun to drive, with above-average handling abilities and an intuitive continuously variable automatic transmission (CVT). Minor grievances aside, this small SUV is one of the best out there.

The Kia Soul is one of our favorite small crossovers, and if you're typically driving solo or with one passenger, the S model is a perfectly fine way to go. For more family- or friend-oriented duty, the EX is what you want. Along with a ton of extra convenience features, it adds a rear armrest and adjustable headrests. (Less expensive models come with fixed headrests.) You also get a cargo cover and a removable cargo floor, which helps create a flat load space when you lower the rear seats.

Base price (before incentives): $18,610 (including destination) 
Current incentives: Customers can choose between two offers: a $2,000 retail cash offer   or 0% APR financing for up to 66 months. Customers can also defer the first payment for up to 120 days from signing. These offers are valid until April 30, 2020. 

Best Small SUV Deals

2020 Mazda CX-5

2020 Mazda CX-5

The Mazda CX-5 is one of the finest compact crossovers on the market, with a high-quality interior, exceptional handling skills, an intuitive tech interface and competitive pricing. There are few drawbacks, such as a relatively small cargo space, but none should dissuade shoppers from one of the most outstanding vehicles in its class.

While the siren song of the CX-5's optional turbocharged engine is hard to resist, if you need to stay on a relatively tight budget, the Touring trim offers strong value. It comes with a pleasing collection of features, including a power-adjustable driver's seat, plus Apple CarPlay and Android Auto smartphone integration.

Base price (before incentives): $26,290 (including destination)
Current incentives: Mazda is offering $1,500 customer cash for current Mazda owners, which can be combined with other cash and financing incentives. A 0% APR financing offer is also available for up to 60 months. Customers can defer the first payment for up to 90 days from signing. These offers are valid until April 30, 2020.

It's difficult to think of a more competitive segment than the one inhabited by the Hyundai Tucson. It takes a very well-rounded vehicle to stand out, and the Tucson is exactly that. Its mix of value, ease of use, comfort and inherent practicality make it a strong choice in the compact SUV class.

One of the Tucson's standout attributes is its affordable price tag, allowing you to get more features for less money. While the Value level packs tons of features for a modest price increase over the base SE, we think the SEL is the trim to choose. It doesn't cost much more and adds the larger, more powerful four-cylinder engine along with a handful of other upgrades. In particular, its rear air vents and rear USB port make life better for backseat passengers.

Base price (before incentives): $24,670 (including destination)
Current incentives: Customers can choose between two offers: a retail cash offer (with an additional bonus for current Hyundai owners) or 0% APR financing for up to 84 months. The financing offer also allows customers to defer the first payment for up to 120 days from signing. These offers are valid until May 4, 2020. 

With a bit more power, the Subaru Forester might be our top pick in the compact SUV segment. It has an excellent interior, offers good equipment for the money and enjoys higher-than-average off-road capability. As long as you don't have a need for speed, any search for a new small crossover should include the Forester.

If you're looking for an affordable crossover that can head for the outdoors in style while keeping your monthly payments reasonable, try the Premium model. Equipment includes a few extras that you don't get on the base model such as a panoramic sunroof, alloy wheels, roof rails, heated front seats and a windshield wiper de-icer.

Base price (before incentives): $25,505 (including destination)
Current incentives: Financing is available at 0% APR for 63 months (plus 90 days of deferred payments). This offer is valid until April 30, 2020.

Best Midsize SUV Deals

Hyundai Santa Fe

Hyundai Santa  Fe

Sized between a compact and a midsize crossover, the Hyundai Santa Fe impresses with its handling and usability. The Santa Fe also offers a strong value proposition since it's loaded with features that usually cost extra on its rivals. Unfortunately, the base engine is lackluster, while fuel economy and cargo capacity are only average. But if you need practicality more than performance, the Santa Fe is worth consideration.

If the Santa Fe is the right pick for you, we recommend considering the SEL trim. The SEL keeps the price of entry reasonable, yet it offers surprising comfort and convenience features such as heated seats, an upgraded touchscreen display, and driver aids (blind-spot monitoring, safe exit assist). Compared to the next-level-up Limited trim, the SEL isn't missing much. That said, you can add two robust option packages to the SEL if so inclined.

Base price (before incentives): $27,245 (including destination)
Current incentives: Customers can choose between two offers: a retail cash offer (with an additional bonus for current Hyundai owners) or 0% APR financing for up to 60 months. The financing offer also allows customers to defer the first payment for up to 120 days from signing. These offers are valid until May 4, 2020.

The Ford Edge has a lot to offer, with a quiet interior, the intuitive Sync 3 infotainment system, and plenty of cabin and cargo room. The Edge is consistently well executed, though some may find the ride occasionally busy. And the quality of materials on upper trim levels doesn't match the price point.

If Ford's midsize SUV gets the edge in your book, we recommend paying a little extra for the SEL model. It adds a few premium touches, including a power-adjustable front passenger seat, leather-wrapped steering wheel and upgraded upholstery. A few options packages are also available for greater customization.

Base price (before incentives): $32,345 (including destination)
Current incentives: Customers can choose between two financing offers: 0% APR financing for up to 72 months, or a higher APR plus a cash incentive. Cash incentives and APR rates depend on trim and length of loan.  Customers can defer the first payment for up to 120 days from signing. After that, Ford will make the first three payments, up to a certain dollar amount. This offer is valid until April 30, 2020.  

Best 3-Row SUV Deals

Honda Pilot

Honda  Pilot

The Honda Pilot is space-efficient and comfortable and provides ample power along with decent fuel economy. You also get plentiful features, a useful cargo area and smart interior storage. This Honda is one of the most well-rounded three-row SUVs you can get.

Though all Pilot trims have strong merits, we suggest going with either the EX or the EX-L. The EX is a significant step up from the base LX in terms of content, but it's not prohibitively more expensive. It adds desirable tech features such as Apple CarPlay/Android Auto smartphone integration and a touchscreen over the LX. The EX-L costs more, but you get leather upholstery plus some family-useful extras. These include an auto-dimming mirror (which helps reduce glare at night) and second-row USB ports to ensure your kiddos' electronics are topped off at all times.

Base price (before incentives): $32,770 (including destination)
Current incentives: There are currently two incentives for the 2020 Honda Pilot. Current owners of newer Honda vehicles, as well as newer vehicles from select competitors, are eligible for a $1,000 cash incentive. Financing is also available at 0.9% APR for up to 60 months. This offer is valid until May 4, 2020.

The Atlas is the largest SUV in Volkswagen's lineup, and its impressively roomy cabin offers more third-row and cargo space than almost every challenger. It also earns high marks for passenger comfort and an intuitive technology interface. The modestly powered engine and slow-acting transmission are the only drawbacks for this sizable three-row crossover.

If you're drawn to the Atlas' brawn, we suggest checking out the SE with Technology trim. It strikes a good balance of price and features, especially when you factor in the standard advanced safety items. On top of that, you can add the optional V6 and all-wheel drive.

Base price (before incentives): $32,565 (including destination)
Current incentives: Financing is available at 0% APR for up to 72 months. Customers can also defer the first payment for up to 180 days from signing. This offer is valid until April 30, 2020.

The Mazda CX-9 is one of the more distinctive midsize three-row SUVs. Unlike others, it prioritizes style and the driving experience. It also comes closest to closing the gap with luxury crossovers thanks to its impressive cabin materials and design. It falls short when it comes to cargo, utility and third-row accommodations, which seem like important things on a midsize-SUV shopper's list, and a big reason why it isn't a class leader.

While shoppers looking for a budget-priced luxury SUV will be enticed by the CX-9's upper trims, most will find the best value in the midrange Touring model. Leather-trimmed seats, a power liftgate, and Apple CarPlay and Android Auto integration are standard at this level. A 9-inch color touchscreen is also new this year. It's a good combo for the money, especially considering the big jump in price for higher trim levels.

Base price (before incentives): $34,990 (including destination)
Current incentives: Mazda is currently offering $1,500 customer cash for current Mazda owners, which can be combined with other cash and financing incentives. A 0% APR financing offer for 60 months is also available. Customers can defer the first payment for up to 90 days from signing. These offers are valid until April 30, 2020.

Best Large SUV Deals

Ford Expedition

Ford  Expedition

Not that long ago, a full-size SUV capable of towing 9,000 pounds would be a scarcely disguised work truck, if one even existed at all. But the Expedition delivers the goods as well as limousine-size space, modern technology and impressive drivability. But all that capability and luxury come at a price, both on the window sticker and at the gas station.

If you need a family-friendly SUV with workhorse capabilities, the Ford Expedition has you covered. But choosing the right one is an art form since the Expedition can get expensive once you start ticking options boxes. As nice as the appointments (and the extra horsepower) in the top-of-the-line Platinum trim might be, we like the balance of features and price the midtier Limited offers. It not only gets you an upgraded audio system and heated second-row seats, but it also opens up a fair number of option packages to tailor the Expedition to your needs.

Base price (before incentives): $54,505 (including destination)
Current incentives: A retail cash incentive is offered alongside 0% APR financing, the term of which can vary depending on where you buy the Expedition. Customers can also defer the first payment for up to 120 days from signing. After that, Ford will also make the first three payments when financed through Ford Credit, up to a certain dollar amount. This offer is valid until April 30, 2020.

Though there's a new model set to debut in just a few months, the current Yukon XL remains a solid choice for buyers looking for a capable, large SUV. The Yukon XL offers a spacious cargo area, high towing capacity and a quiet, roomy cabin. There's a lot of capability for the money here, even though it's a little pricier than the smaller and less accommodating Yukon. However, the truck-based underpinnings result in a rough ride and an excessively high floor for the cargo area.

As the luxury-oriented sibling to the Chevrolet Suburban, the Yukon XL is best enjoyed in at least the midlevel SLT trim. It offers the optional 6.2-liter V8 and the 10-speed automatic transmission, adaptive suspension dampers, and several standard safety features such as blind-spot monitoring and lane keeping assist. The top-trim Denali is available with a few additional creature comforts and adaptive cruise control, but the price might be a deterrent for some.

Base price (before incentives): $54,695 (including destination)
Current incentives: Buyers can get a $3,750 cash incentive offer and 0% financing for up to 72 months. This offer is valid until April 30, 2020.

Additional Resources

Online car shopping during social distancing: A guide to buying a car from the safety of your home.

How to have your new car delivered to your home: It's a low-stress, no-wait way to get your new car and minimize your exposure.

Incentives and deals: An easy tool for finding offers on specific vehicles near you.

How long should your car loan be? Even with tempting incentives and deferred payments, is a 72- or 84-month car loan a bad idea?