Step 3: Gather Dealer Quotes or Get an Edmunds Price Promise Edmunds homepage, the automaker's Web site, or Edmunds New Car Inventory tool to get price quotes from dealers. You also can e-mail or call them for a price. You should easily be able to get four to six quotes in an hour. Call the Internet manager to verify the car has the options you want, and to check if it has any other dealer add-ons. Not every car you find will match your ideal configuration, so you may have to be flexible on options and color in order to get the best deal.
When you've found the car you want, take the lowest price quote and compare it to TMV. Call or e-mail the Internet manager and make an offer. Even if you received a reasonable price right off the bat, don't be afraid to make a counteroffer for less. The salesperson knows it's part of the business, but make sure you stay in the ballpark. Let the Internet manager know you've received offers from other dealers and if needed, refer to a specific quote in case he's hesitant to come down in price.
You can bypass much of the quote-gathering process by getting an Edmunds Price Promise® certificate. Price Promise gives you a fair and immediate price on a specific car at a dealership. Call the designated dealer contact to arrange a test drive and move forward with the purchase.