2025 Kia Soul

Price Range: $20,490 - $24,790

2023 Kia Soul GT-Line Wagon Exterior Shown

Very Good

The 2025 Kia Soul has plenty going for it. Its boxy shape yields seriously roomy space for passengers and cargo. It's also fun to drive, with lively handling and a smooth powertrain. Minor grievances aside, this small SUV is one of the best subcompacts out there and offers excellent value.Read full review

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2025
2024

Kia Soul for Sale

Pricing

Select year

Edmunds suggests you pay

$20,215

2 for sale near you

Prices based on sales in VA thru 3/2/26

Final assembly in South Korea

Pros

Lots of features for the price
Roomier than many other extra-small SUVs
Nimble handling

Cons

Excessive wind and road noise at highway speeds
Just one engine available

What's new

Soulmate special edition added to lineup
Part of the third Soul generation introduced in 2020

Overview

Written by automotive expert Mark Takahashi

3/9/2026

The 2025 Kia Soul follows a tried-and-true format of packing serious utility and value into a tiny size. This is Kia's least expensive crossover, undercutting the Seltos, Niro and Sportage. It's a stretch to call it an SUV — you can't get all-wheel drive on the Soul, for example — but you'll likely end up cross-shopping it with other small value-minded SUVs. New for 2025 is the Soulmate special-edition package, which includes special 18-inch alloy wheels, a two-tone roof, an upgraded audio system, and cloth seating with synthetic leather.

Cost to Drive

Monthly estimates based on costs in Virginia

$139/mo

$185/mo

Avg. Compact Car

Calculate my fuel costs

Edmunds spotlight: You get more than what you pay for

The Soul's small price tag might make you think that it skimps on the features, but instead it packs them in. All trim levels (except the base LX) come with a 10.2-inch touchscreen, a wireless charging pad and blind-spot warning. Adding to the Soul's value is its SUV-like storage capacity, which goes all the way up to over 60 cubic feet with the back seat folded down.

Competitors to consider

The 2025 Soul's subcompact size and price tag put it up against affordable vehicles such as the Chevrolet Trax, Hyundai Venue and Nissan Kicks. You might also want to check out Kia's Seltos if you want all-wheel drive or the Niro for superior fuel efficiency. Check out our test team's Expert Rating below to learn more about the Soul's comfort, utility and more.

Edmunds Expert Rating

edmunds TESTED

Driven, tested, rated by automotive expert Kurt Niebuhr

Very Good

7.3

out of 10

We drove the 2025 Kia Soul on our test track and on real roads. Our Edmunds team conducts rigorous independent vehicle testing, driving 500,000 miles a year.

Driving experience

7.5/10

How does the Kia Soul drive? The Soul's 2.0-liter engine is a little slow, but overall the Soul feels perfectly spry around town. The steering feels natural, and it handles on par with sportier rivals like the Mazda CX-30 and Mini Countryman. In our testing, the Soul accelerated from 0 to 60 mph in 8.5 seconds, a respectable time for a little SUV. At low speeds, the touchy brake pedal takes some getting used to. Unlike some rivals, the Soul doesn't shudder like it's falling apart when driven over bigger bumps. The ride is firm and controlled but never harsh. Also unlike some other subcompacts, the Soul doesn't offer all-wheel drive.

Visibility is very good thanks to tall, narrow windows, with the exception of a small upturned window in the rear three-quarter view. Fortunately, you won't need a surround-view camera since the Soul doesn't offer one, but the other driver assist features were consistently accurate and didn't trigger false alarms in our testing.

Comfort

7.7/10

How comfortable is the Kia Soul? From an ergonomic standpoint, the Soul's simple interior design means there's not much to mess up. A height-adjustable driver's seat and a generous range of steering wheel adjustment help accommodate drivers of all sizes, and the front seats are reasonably comfortable, even after sitting for hours. The rear seatback angle is fixed, but it's set at a comfortable angle.

A tall roof and wide door openings make for easy entry into and exit out of the deceptively large cabin. There's lots of headroom and legroom in front and back, and four adults will have no problem even on long trips. Installing a car seat is tough, though, despite the roomy back seat. The anchors are inset deeply and can be difficult to access quickly. Access to the tethers on the back of the rear seatbacks is also hampered on the base Soul trim because of its non-adjustable rear headrests.

At highway speeds, the upright windshield generates noticeable wind noise, but it's not especially irritating. There's some tire noise too. Simulated gear shifts mean the engine doesn't drone at full throttle like some CVT automatics.

In-cabin tech

5.6/10

How’s the tech? The Soul comes with a lot of standard and available technology, and it all works well. Most trim levels feature a large integrated 10.25-inch touchscreen that dominates the dashboard. It adds native navigation as well, though it feels a bit dated with lower-resolution maps and a confusing interface.

We also like the available Harman Kardon stereo system that generates plenty of bass response and good sound quality across a lot of musical genres. Apple CarPlay and Android Auto smartphone integration is standard, and wireless charging is available.

Continue reading Edmunds Expert Rating below

Save as much as $2,106 with Edmunds

2025 Kia Soul pricing in Ashburn, VA

Edmunds suggests you pay

Build & Price

Buying Tips for the 2025 Kia Soul for March

Here are some tips to help you negotiate the best deal for a 2025 Kia Soul:

Buyers are generally paying less than the sticker price for the 2025 Kia Soul, with savings up to about 3% off MSRP for certain trims. This translates to savings as high as $809 depending on the model, so be sure to negotiate based on these savings.
Kia is offering a $1,000 cash rebate for everyone buying new, as well as an additional $500 rebate for military personnel. Make sure to inquire about these rebates as they can significantly reduce the overall cost of the vehicle.
If you’re looking to finance, there is a special APR offer as low as 3.9% for up to 60 months, which is over 3% lower than the market rate. This can save you quite a bit over the life of your loan, so it's worth considering if you're planning to finance your purchase.
There's a good supply of new 2025 Kia Soul models, especially the LX trim with 511 units available nationwide. With these cars spending an average of 168 days on dealer lots, the abundant inventory might give you an edge in negotiating a better price.

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Storage & cargo

8.1/10

How’s storage and cargo? The Soul has a deep cargo well that gives it more cargo room than other small SUVs. Though this configuration has impressive volume (24.2 cubic feet), there's a large hump at the base of the rear seats when you fold them, which limits utility for larger items. Storage space is decent for the class, with a good number of bins and cubbies for front occupants.

Value

8.7/10

Is the Kia Soul a good value? The Soul is inexpensive even for a subcompact SUV. There's not much soft-touch plastic, yet it doesn't feel cheap. Synthetic leather on door armrests and a leather-wrapped steering wheel are nice touches. There's also lots of textured trim to break up the monotony of an all-black cabin. The Soul's value is also improved by the long list of standard and optional equipment, which is a pleasant surprise on a vehicle that isn't much over $25K even when fully loaded.

Continue reading Edmunds Expert Rating below

MPG

5/10

How’s the fuel economy? The EPA estimates the Soul gets 30-31 mpg in combined city/highway driving. That's on par with most competitors, but we found it difficult to replicate those numbers in our real-world driving evaluation tests.

X factor

9/10

The Soul uses its boxy shape to its advantage by providing lots of interior and cargo room. Styling is distinct and unmistakable, and the Soul proves that inexpensive can still be fun, funky, well equipped and practical. Acceleration is lackluster, but the Soul is fun to toss around corners and also has a pleasant ride.

2025 Kia Soul trim level differences

The 2025 Kia Soul is a subcompact hatchback that is available in four trim levels: LX, S, EX and GT-Line. All models are equipped with a 2.0-liter inline four-cylinder that makes 147 horsepower and 132 lb-ft of torque. This engine drives the front wheels (all-wheel drive is not available on the Soul) through a continuously variable automatic transmission (CVT). Compare the 2025 Kia Soul trim levels in-depth.

Which Soul trim does Edmunds recommend?

We recommend the midrange EX trim. You'll get a much nicer interior, with items such as upgraded upholstery, a leather-wrapped steering wheel, heated front seats and a sunroof.

Kia Soul Reviews

Owner Reviews

4.7

32 reviews

5(78%)

4(13%)

3(6%)

2(3%)

1(0%)

Owners Say

The owners of the 2025 Kia Soul generally have a positive sentiment about the car. They appreciate its roomy interior, smooth ride, and many features like easy-to-use screens and good gas mileage. However, some owners mentioned a few downsides such as issues with noise, uncomfortable seats for longer drives, and some poorly designed storage features. A few owners experienced unexpected noises and issues with cruise control, which were disappointing.

This summary is AI-generated from the text of owner reviews

See all 32 reviews of the Kia Soul

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Most Helpful Owner Review

Great car

BH43, 11/04/2023

2024 Kia Soul GT-Line 4dr Wagon (2.0L 4cyl CVT)

Leased a 2024 KIA Soul GT line, and I love the car. Good room in the front and easy to get in and out of, trunk is easy to access and has a wide opening that is low. This car has so many bells and whistles it is amazing, the automation is great. Pairing a phone with car is simple, the computer does it automatically. Once you set the smart cruise the lane follow and assist does most of …

We have a limited number of reviews for the 2025 Kia Soul, so we've included review for other years of the Soul since its last redesign.

Helpful shopping links

2025 Kia Soul video

These Are the Cheapest New Cars, Trucks & SUVs on Sale Today | Best Affordable Cars for 2024

NOTE: This video is about the 2024 Kia Soul, but since the 2025 Kia Soul is part of the same generation, our earlier analysis still applies.

The average price of a new car may be at a record high, but that doesn't mean there aren't a few solid and affordable vehicles left on the market. In this video, Edmunds' Nick Yekikian dives into the cheapest new cars, trucks and SUVs on sale today.

2025 Kia Soul Features & Specs

Trim:

Base MSRP Excludes Destination Fee	$20,490
Engine Type	Gas
Combined MPG	30 MPG
Cost to Drive	$139/month
Seating	5 seats
Cargo Capacity All Seats In Place	24.2 cu.ft.
Drivetrain	front wheel drive
Warranty	5 years / 60,000 miles

See all features & specs

Reliability

The 2025 Kia Soul has a 5 years / 60,000 miles basic warranty and no recalls. RepairPal gives it a reliability rating of 4 out of 5, ranks it #3 out of 8 among Subcompact SUVs.

Reliability Rating by RepairPal

4 out of 5 stars4/5Excellent

#3 out of 8 among Subcompact SUVs

RepairPal Reliability Ratings are based on the actual cost, frequency, and severity of unscheduled repairs and maintenance on make/model data for select 2008-2022 vehicles. The reliability of a specific vehicle may vary depending on its maintenance and driving history, model year, trim, and features.

Cost

$401/yr

vs. $435/yr
for Average Subcompact SUV

Frequency

0.73x/yr

vs. 0.69x/yr
for Average Subcompact SUV

Severity

9.6%

vs. 10.7%
for Average Subcompact SUV

Recalls

There are no recalls for the 2025 Kia Soul

Warranty

5 years / 60,000 miles Basic Warranty

Basic Warranty: 5 years / 60,000 miles
Drivetrain Warranty: 10 years / 100,000 miles
Rust Warranty: 5 years / 100,000 miles
Roadside assistance Warranty: 5 years / 60,000 miles

Where the Kia Soul ranks:

#3 in X-Small SUVs

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Safety

Key safety features on the Soul include:

Back-up camera
Blind Spot Monitoring
Lane Departure Warning
Alarm
Tire Pressure Warning
Stability Control
Pre-collision safety system
Post-collision safety system

NHTSA Overall Rating 4 out of 5 stars

The National Highway Transportation Safety Administration offers independent analysis.

Frontal Barrier Crash Rating	Rating
Overall	4 / 5
Driver	5 / 5
Passenger	4 / 5
Side Crash Rating	Rating
Overall	5 / 5
Side Barrier Rating	Rating
Overall	5 / 5
Driver	5 / 5
Passenger	5 / 5
Combined Side Barrier & Pole Ratings	Rating
Front Seat	5 / 5
Back Seat	5 / 5
Rollover	Rating
Rollover	4 / 5
Dynamic Test Result	No Tip
Risk Of Rollover	14.7%

IIHS Rating

The Insurance Institute of Highway Safety uses extensive crash tests to determine car safety.

Small Overlap Front Driver-Side Test	Good
Small Overlap Front Passenger-Side Test	Good
Moderate Overlap Front Test – Original	Good
Moderate Overlap Front Test – Updated	Not Tested
Side Impact Test – Original	Good
Side Impact Test – Updated	Not Tested
Roof Strength Test	Good
Rear Crash Protection / Head Restraint	Good

FAQ

Is the Kia Soul a good car?

The Edmunds experts tested the 2025 Soul both on the road and at the track, giving it a 7.3 out of 10. Edmunds’ consumer reviews show that the 2025 Soul gets an average rating of 5 stars out of 5 (based on 32 reviews) What about cargo capacity? When you're thinking about carrying stuff in your new car, keep in mind that carrying capacity for the Soul ranges from 23.4 to 24.2 cubic feet of trunk space. And then there's safety and reliability. Edmunds has all the latest NHTSA and IIHS crash-test scores, plus industry-leading expert and consumer reviews to help you understand what it's like to own and maintain a Kia Soul. Learn more

What's new in the 2025 Kia Soul?

According to Edmunds’ car experts, here’s what’s new for the 2025 Kia Soul:

Soulmate special edition added to lineup
Part of the third Soul generation introduced in 2020

Learn more

Is the Kia Soul reliable?

To determine whether the Kia Soul is reliable, read Edmunds' authentic consumer reviews, which come from real owners and reveal what it's like to live with the Soul. Look for specific complaints that keep popping up in the reviews, and be sure to compare the Soul's 5-star average consumer rating to that of competing vehicles. Learn more

Is the 2025 Kia Soul a good car?

There's a lot to consider if you're wondering whether the 2025 Kia Soul is a good car. Edmunds' expert testing team reviewed the 2025 Soul and gave it a 7.3 out of 10. Our consumer reviews show that the 2025 Soul gets an average rating of 5 stars out of 5 (based on 32 reviews). Safety scores, fuel economy, cargo capacity and feature availability should all be factors in determining whether the 2025 Soul is a good car for you. Learn more

How much should I pay for a 2025 Kia Soul?

The least-expensive 2025 Kia Soul is the 2025 Kia Soul LX 4dr Wagon (2.0L 4cyl CVT). Including destination charge, it arrives with a Manufacturer's Suggested Retail Price (MSRP) of about $20,490.

Other versions include:

LX 4dr Wagon (2.0L 4cyl CVT) which starts at $20,490
S 4dr Wagon (2.0L 4cyl CVT) which starts at $22,990
GT-Line 4dr Wagon (2.0L 4cyl CVT) which starts at $24,090
EX 4dr Wagon (2.0L 4cyl CVT) which starts at $24,790

Learn more

What are the different models of Kia Soul?

If you're interested in the Kia Soul, the next question is, which Soul model is right for you? Soul variants include LX 4dr Wagon (2.0L 4cyl CVT), S 4dr Wagon (2.0L 4cyl CVT), GT-Line 4dr Wagon (2.0L 4cyl CVT), and EX 4dr Wagon (2.0L 4cyl CVT). For a full list of Soul models, check out Edmunds’ Features & Specs page. Learn more

2025 Kia Soul

Pricing

Pros

Cons

What's new

Overview

Cost to Drive

Edmunds spotlight: You get more than what you pay for

Competitors to consider

Edmunds Expert Rating

Driving experience

Comfort

In-cabin tech

Buying Tips for the 2025 Kia Soul for March

Storage & cargo

Value

MPG

X factor

2025 Kia Soul trim level differences

Which Soul trim does Edmunds recommend?

Kia Soul Reviews

Owner Reviews

Owners Say

Most Helpful Owner Review

2025 Kia Soul video

2025 Kia Soul Features & Specs

Reliability

Reliability Rating by RepairPal

Recalls

Warranty

Where the Kia Soul ranks:

Check a dealer's price

Safety

Key safety features on the Soul include:

NHTSA Overall Rating 4 out of 5 stars

IIHS Rating

FAQ

Is the Kia Soul a good car?

What's new in the 2025 Kia Soul?

Is the Kia Soul reliable?

Is the 2025 Kia Soul a good car?

How much should I pay for a 2025 Kia Soul?

What are the different models of Kia Soul?