To whom do we write the check?
There's little in the above observations to inspire a sea change in outlook or opinion. Automotive wisdom suggests buying the best car or truck you can, one that provides relevant features, appealing style, responsive performance, solid build quality and appropriate safety — all at an affordable price. But as sales numbers indicate, even those who wish to "buy American" are finding the lure of foreign makes too strong to resist. This is due in part to domestic automakers' historical tendency to offer inconsistent product quality. With few exceptions, the Europeans and Asians take a longer view, leading to more consistent sales growth in most of their competitive segments.
Ultimately, while rooting for the home team, America's auto industry probably falls into the "mature industry" descriptive, one built and nurtured in the last century but too "old school" for today's world unless it undergoes radical change. The continued reduction in U.S. automotive capacity, and the ongoing streamlining of the associated workforce, suggests the domestic automakers are aware of this need for change.
Americans may buy some captive imports (imported entries sold under American labels) in volume, such as the PT Cruisers built in Mexico. Others are collectively ignored, such as Pontiac's revived GTO, sourced from Australia and since discontinued. And some, like the Ford Edge built in Ontario, hold the future of entire corporations.
Perhaps the increasing globalization of the auto industry makes these distinctions less relevant. In the final assessment, Americans simply want the best car they can buy for the money. And supplying that car will be a goal regardless of where it is built.