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Edmunds.com Launches Price Promise With Lease Offers

Just the Facts:
  • Edmunds.com is adding lease offers to its successful Price Promise program.
  • Participating dealers can easily set a promised down payment, deposit, term and annual mileage for a lease on any of their new cars posted to Edmunds.com's inventory listings.
  • "Price Promise made it easier to buy a new car, and now it's making it just as easy to lease a new car," said Seth Berkowitz, Edmunds.com president.

SANTA MONICA, California Edmunds.com is adding lease offers to its successful Price Promise program.

The new feature allows dealers to offer a locked-in upfront monthly lease payment on any new car they have posted to Edmunds.com inventory listings.

Participating dealers can easily set a promised down payment, deposit, term and annual mileage for a lease on any of their new cars posted to Edmunds.com's inventory listings.

The resulting monthly lease payment is displayed next to the vehicle's upfront purchase price on Edmunds.com Price Promise certificates.

"Price Promise made it easier to buy a new car, and now it's making it just as easy to lease a new car," said Seth Berkowitz, Edmunds.com president. "Car shoppers are opting to lease vehicles now more than ever and there's every reason to expect this trend to continue to grow.

"Dealers can attract more of these shoppers right now by showcasing guaranteed upfront lease offers through Price Promise."

Edmunds says: Dealers are poised to attract more car shoppers through Edmunds.com's Price Promise with lease offers.


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