In 2009, John Krafcik, who was then the CEO of Hyundai Motor America, told an industry gathering that the car-buying experience is so torturous that "Americans would rather go to the dentist than visit a car dealer." It's the rare car shopper who would have disagreed with him.
Car buying shouldn't be painful. And, finally, things are changing to make it less so.
Edmunds has introduced Price PromiseSM, which gives car shoppers on Edmunds.com a guaranteed, upfront price on a specific car. Price Promise answers the top complaint of car shoppers: their inability to get a price on a car. Also, shoppers are increasingly learning to use dealership Internet departments, which vastly improves the car shopping experience for many buyers.