Edmunds Price Promise
makes car buying easy.

Look for "Special Offers" to get an upfront, locked-in price on a new car.

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Edmunds visitors save an average of $2879 off their new car. How much can you save?

How Price Promise Works

To find Price Promise offers on cars, visit the Price Promise home page, select the make and model of the new car you're interested in and enter your zip code. Price Promise cars will display a special offer box. Submit your name, phone number and e-mail address to instantly see the special price. There's no waiting around to hear back from someone at the dealership.

Print out the Price Promise certificate, call the designated salesperson to ensure the car is still available and go to the dealership to finalize the purchase or lease. Note that when you see the Price Promise offer on a car, that vehicle isn't reserved for you. The vehicle is available to other buyers as well, so if it's a car you really want, it's best not to delay.

It's also important to understand that dealers don't offer Price Promise on all cars on their lots. Furthermore, the special price applies to that individual car only. Shoppers can't transfer the price to another vehicle.

Evaluating Price Promise

Although many shoppers are relieved just to have a locked-in, up-front price, others will want to know if Price Promise is a competitive price. More than 70 percent of the time, Price Promise is at or below Edmunds.com's True Market Value (TMV®) price, according to David Robinson, senior director of product development for Edmunds.

Some car shoppers who are very price-conscious may still choose the traditional car buying route. These shoppers should check TMV and contact multiple dealerships for price quotes. They can then compare prices and negotiate actively to conclude the purchase process.

For shoppers who use Price Promise, reviewing TMV is still a good idea. It gives them a benchmark against which to measure Price Promise offers. If they decide that a Price Promise offer is right for them, they can proceed to a fast, easy, no-haggle purchase.

Berkowitz says that the new program shows that Edmunds is "all about making car buying simple and straightforward.

"Knowing the price up front means it's one less thing to worry about in the car-buying process," he says.