Friendly Honda: Local Discounts and Ding Fixes
Customers who buy a car at this dealership in Poughkeepsie, New York, automatically become members of the My Friendly Rewards program. It gets buyers discounts at local businesses including restaurants, a yoga studio and a salon.
Friendly Honda also offers "free first ding" repair. In the first year of ownership, if a new vehicle gets a ding, Friendly Honda will repair it free of charge, as long as the ding doesn't require paint.
In addition, all used vehicles come with a minimum of a six-month/6,000-mile powertrain warranty, regardless of brand, even if the factory warranty has already expired.
Shoppers who buy new Toyota cars and trucks all get the brand's Toyota Care, a no-cost maintenance plan for two years or 25,000 miles. But Cabe Toyota Scion in Long Beach, California, betters that offer by giving its new car buyers free oil changes for five years, or up to 60,000 miles. Sweetening the deal, the dealership offers free loaner cars for services other than oil changes. New car buyers can bring in their cars for free washes anytime they like.
The 30,000- and 35,000-mile factory recommended services also are free from Cabe Toyota Scion to its customers, provided all previous Toyota Care work was done there.
People often say that cars are works of art, but Audi Hawaii, based in Honolulu, put a spin on that idea by transforming its showroom into an art show for a good cause.
Audi Hawaii is no stranger to community involvement: Every other Sunday, it opens its car wash bays to local high school fundraisers, providing the equipment, soap and water free of charge.
So it was open to an interesting idea that came its way. Brazilian artist Daniel Ellwanger was looking for a way to showcase his art and raise funds for the VLOK (Friends of Lombok) foundation, whose goal is to help build a hospital in Lombok, Indonesia. An extended visit to the country inspired Ellwanger to work with the foundation.
He reached out to a friend, the niece of the dealership's owner, to ask about a venue for the fundraiser. Audi Hawaii's general sales manager, Joe Nagar, and the rest of the management staff thought it was a great cause and were eager to help with the one-night event.
Kraft Nissan: A Lifetime Warranty and a Commitment to Charities
This dealership in Tallahassee, Florida, offers a lifetime powertrain warranty on all new and most of the pre-owned vehicles it sells. This powertrain warranty is good at participating dealers and licensed repair shops across the United States and Canada, and comes at no additional cost to the buyer. Everything the factory powertrain warranty covers also is covered by this lifetime warranty. To qualify for the program, new vehicles and used cars that are five years old or newer and which have fewer than 50,000 miles must have factory-recommended services performed — but work doesn't need to be done at Kraft Nissan.
In addition to these perks to customers, Kraft is also giving back. In October 2013, Kraft donated $100 for every car sold on the 3rd, 4th, or 5th of the month to the car buyer's choice of four charities: Living Well, the Sacred Heart Foundation, the American Cancer Society or Susan G. Komen for the Cure. Also that month, Kraft donated a portion of the cost of every oil change done at its service center to the charity of the customer's choosing. To show its dedication to fighting breast cancer, Kraft painted pink ribbons and messages of strength, faith and hope on the showroom windows. And it topped that off by hosting an old-fashioned bake sale to raise money for the Making Strides Against Breast Cancer Walk.
It's More Than Just Selling Cars
Whether it's providing car buyers with unexpected extras like free maintenance or fundraising efforts for a local community cause, there's real evidence that for many dealers, there's more to life than selling cars.
Joe Nagar, the general sales manager of Audi Hawaii might have put it best. "We believe in being available to our friends and neighbors when they have special needs," he says. "Without our community, we would not exist."